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Things to Keep in Mind When Optimizing Your Landing Page

February 4, 2009

I just came across a great article about landing page optimization and some rules to follow when trying to optimize your landing pages. These are great things to keep in mind while optimizing and if you follow these rules, you should see an increase in the number of conversions you receive. This article discusses seven [...]

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Is Using Social Media At Work Good or Bad For Your Business?

January 29, 2009

This has been a question that many business owners have been struggling with—should they allow their employees to be using social media outlets at work? While your first reaction may be to not allow it, there are certainly many potential benefits to allowing it. A recent survey done by FaceTime Communications which asked over 500 [...]

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IS SEO RANKING DEAD?

November 21, 2008

Bruce Clay, the president of Bruce Clay, Inc. was recently at PubCon in Las Vegas where he spoke at a session entitled “Top-Shelf Organic SEO.” In this session, he discussed the future of SEO as search engines evolve into more modern ranking methods through more personalized search results. Bruce Clay claimed that “ranking is dead” [...]

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Google changes how they compute Quality Scores.

September 25, 2008

Google has changed how they compute Quality Score. Here are the basic changes from an article that I read about it: • Quality Score is no longer keyword static, but instead it will vary by user query, geotargeting, etc. • The “inactive for search” distinction has now gone away. Now every ad that is not [...]

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Creating Good Title Tags Very Important for Your Business

August 26, 2008

I have just finished reading a great article about the importance of title tags on your website’s home page. Making some small, simple improvements is a quick way to improve the site ranking for your local business. The title tags are so important because it is the text within these tags that the search engines [...]

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Thinking about your ad copy

July 9, 2008

I just read a column about paid search from Search Engine Land. The article asks you to think about paid search and how you would describe it. In paid search, every minute counts. Every day, every hour, every minute matters and costs money. It forces search marketers to take advantage of everything they can—ad copy [...]

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SES Toronto

June 24, 2008

SES Toronto was June 16-18, and while I didn’t attend, I have been reading up some of the reviews and feedback from the event. I found a review of SES Toronto by Andrew Goodman. In his review, he discusses things that he learned during the conference. Some questions that were discussed while putting this year’s [...]

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McCain/Obama Victories Related to AdWords Campaigns?

June 17, 2008

Hello. I just finished reading a very interesting article about Google’s AdWords and the 2008 presidential election. This election year, more than any other previous election in history, search advertising will influence the vote. Some even say that spending on ads will either make or break the election. Peter Greenberger, Google’s political ad man was [...]

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How do you think of your landing page?

June 11, 2008

I just came across this article on searchengineland.com this morning on landing pages, and since I just attended a conference on landing page optimization last week, I found it quite interesting and thought I would write about it a little here. It talked about how most landing pages are created and managed like it is [...]

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MarketingSherpa

June 6, 2008

Hey-I just wanted to write a quick blog about my recent trip to Jacksonville, Florida. I attended a workshop on landing page optimization put on by MarketingSherpa. It was a day and a half conference (all day Monday and half a day on Tuesday). I’m not going to lie–it was a LONG day on Monday [...]

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