increase in lead to app rate
increase in app volume
By the end of 2016, the number of smartphones in the US is estimated at 196.7 million, and it’s predicted to climb to 220 million by 2018.* With such a massive expansion of mobile users, Found Search Marketing focuses heavily on making sure our mobile campaign creation is absolutely best in class.
With over eight years of experience in the education vertical, we know that keeping classrooms filled year after year is a challenge. An even bigger challenge is keeping those classrooms filled, outperforming the competition, and attracting prospective students in an ever-changing media and technology environment, all while maintaining budgets to accommodate these changes. With FoundSM’s expertise in PPC and social advertising, proprietary scripts and bid management, and sophisticated audience profiling and targeting, we’ve not only adjusted to the changing landscape — we’ve mastered it.
Let’s look at the numbers. Amongst our clients in the education vertical, our digital and mobile efforts have made some impressive gains. We’ve been able to increase the raw number of leads by 42%. At the same time, we’ve increased the quality of those leads, yielding a 42% increase in lead to application rate, all while lowering the cost of student acquisition by 32%. When you add that up, no one can drive the leads you need and boost your ROI like FoundSM.
In the past several years, we’ve witnessed a steep drop-off in the effectiveness of desktop PPC, as well as more traditional media, to drive the volume and quality of leads a modern educational institution needs to stay afloat. Our digital and mobile PPC programs can help you offset those losses and secure enrollment rates semester after semester. Our goal is to drive quality over quantity, all while lowering your cost per student acquisition. Get in touch and see how we can help move your digital marketing into the mobile age.