Pay-per-click (PPC) advertising, also known as search engine marketing, allows businesses to vie for the most visible spots on search engine results page by bidding on keywords. You create an ad or several ads for your product or service, choose the keywords that will trigger your ad, and choose the maximum price you are willing to pay for a lead. You pay not for each impression of your ad (each time your ad is shown), but for every click your ad receives.

Your ad will appear at the top or along the right hand side of the search results page on Google, Yahoo, and several search partner sites. Using this platform, your business can show ads in the most important search engines and content sites on the web, reaching nearly 100% of active Internet users.

How does Found manage my account?
Found handles all aspects of account creation and administration from start to finish, starting with industry and competitive research, keyword creation and detailed marketing research.

What sort of reporting does Found offer?
You can receive reports at any interval you prefer. These reports will detail all account activity, keyword click-thru rates, average bids and total expenditures. 

How do you bill?
You pay the monthly management fee for the upcoming month of campaign management in addition to your pre-set budget, which we pay directly to the search engines on your behalf throughout the month. Cost reporting is included in your regular reports, so you will always know how much is being spent with each search engine. You can raise or lower your budget at anytime. Found will email you an invoice before the start of each month, which you can pay by check or credit card. Invoices are easily printable for your records or accounting department.

How and when can I make changes to my marketing campaign?
You can make changes to your campaign at any time. Major changes may take some time for your campaign to adjust naturally, but can always be accommodated.