Welcome to our blog!
We are so thrilled to have our blog up and running! I have to admit, I am new to this whole blogging thing, so bear with me, but
I’m very excited to be the first one to post a blog on our new site. 
I just read an interesting article, actually, about a trap that many online marketers are falling into. It was about how many businesses were being killed by their competition and they didn’t even realize it. It said that many people are ignoring external factors that have an impact on their business, such as the number of competitors they have, what their goals and strategies are, and even how they are funded, and instead get so caught up with their own measures of success, CTR, CPA, ROI, etc, that they ignore their competition. This failure can cost them greatly. The point is that what your competition is doing can have a lot to do with the success or failure of your business. Knowing that, it is vital to always stay on top of the marketplace and on top of your competitors. You cannot just safely assume that your ROI will continue to rise month after month without knowing what your competition is doing. The article suggests paying attention to your competition’s ad copy, landing pages, whether you share views (how often your ads appear in relation to your competitor’s), and what keyword bidding your competitor’s are doing.
Bottom line–pay attention to other factors besides your own internal metrics. Doing this can save you money and frustration, but can also give you a better understanding of your competition and the marketplace in general. Good advice and something important to think about!
I hope you all have a great Memorial Day weekend!
