MarketingSherpa
Hey-I just wanted to write a quick blog about my recent trip to Jacksonville, Florida. I attended a workshop on landing page optimization put on by MarketingSherpa. It was a day and a half conference (all day Monday and half a day on Tuesday). I’m not going to lie–it was a LONG day on Monday with a ton of information thrown at us, but it was such great information that it was well worth it. I learned so much in a day and a half! The team from MarketingSherpa and Marketing Experiments that put on this workshop were so knowledgeable, informative, and helpful–they really made sure everyone was understanding what they were teaching, and if people weren’t, they went back over it. There were always people walking around to help someone with their own landing pages, if needed. Some brave people asked to have their landing pages optimized in front of the group, so we worked on live optimization of several landing pages together. They gave out such great information–of just changing one or two things on their pages–that could help increase ROI significantly.
We even had a test at the end of the workshop (I passed! WOOHOO!!) and became certified as a landing page optimization expert!
So even though this was a long day and half and a lot of work, it was so worth it, and i would recommend this conference to anyone who wants to learn how to improve their landing pages and in turn increase your revenue stream. It was fun, too! 
