Archive for January, 2010

Adwords Testing Lead Capture Forms

Wednesday, January 6th, 2010

There is an Adwords beta named contact form extensions. It basically captures lead information right there from the PPC text ad. It looks super cool, check it out below.

PPC Form Extension

You have to be in the top spot, and most likely already pay a pretty high CPC. You will be paying more than anyone else on the page as a matter of fact. However, how great is it to be able to get right to the chase here? The lead is submitting their info without having to navigate to your contact form (is it buried in your site? is it a pain in the ass to fill out?). Depending on how testing goes, it could be a big motivator to keep your PPC account in good shape and your site in order for the best QS possible.

As always, contact Kelley or I if you need help with AdWords.

I swear this is my year to really blog

Tuesday, January 5th, 2010

Here we are, finally! 2010. Twenty-ten. Two-thousand and ten. Whatever you want to call it. I am back in the office and ready to rock on my SEO projects. We have the best clients, ever, really. We were also informed that we cracked the Top 50 SEO’s list from topSEOs.com. They rank lots and lots of agencies and categories, so it was nice to get a mention.

TopSeo’s.com Badge

Our focus this year really is to keep uber-focused on Small Business SEO. For the majority of our clients, we are tackling local optimization issues and helping them reach their target market by keeping their content, code and link building efforts up to date and efficient. Reputation Management has been a bigger issue lately, especially since Google’s Real Time Results have launched. Random Tweets can appear seemingly out of nowhere onto the SERP’s. It keeps us on our toes and more importantly keeps me busy. I don’t want any extra time to lay around and watch Glee or go to the gym or shop. Noooooo way. Ha!

Happy New Year everyone! I hope to keep up this resolution I have to blog at least 3-4 days a week. Let’s see how I do this year.


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