Adwords Testing Lead Capture Forms
There is an Adwords beta named contact form extensions. It basically captures lead information right there from the PPC text ad. It looks super cool, check it out below.
You have to be in the top spot, and most likely already pay a pretty high CPC. You will be paying more than anyone else on the page as a matter of fact. However, how great is it to be able to get right to the chase here? The lead is submitting their info without having to navigate to your contact form (is it buried in your site? is it a pain in the ass to fill out?). Depending on how testing goes, it could be a big motivator to keep your PPC account in good shape and your site in order for the best QS possible.
As always, contact Kelley or I if you need help with AdWords.
