Google Analytics is Key for Shaping your Marketing Strategy
Google Analytics is far more than just a tool for tracking website visits – the Google Analytics Platform is an essential tool for analyzing your business data and customer behaviors as they interact with your brand and online properties.
The real value of the Google Analytics Platform comes from a smart analysis of the data at hand, which helps create a more holistic picture.
Using these key data points, your business’s decision-makers can identify areas for improvement in your website, marketing campaigns, SEO strategy, and many more areas in order to maximize your digital marketing ROI.
Get Data-Driven Results from a Certified Google Marketing Platform Partner
FoundSM is a data-driven digital marketing agency that is certified as a Google Marketing Platform Partner. We are certified in Google Analytics, Google Tag Manager, and Google Data Studio. Our team of data and analytics consultants will help your marketing team to get the most out of the data you are collecting.
Our Google Analytics Platform Consulting Services
The FoundSM team of marketing experts will help you improve your Google Analytics Platform analysis through the following services:
Other Google Analytics Platform Consulting Services
The FoundSM team of marketing experts will help you improve your Google Analytics Platform analysis through the following services:
KPI Discovery & Measurement
Define your Google Analytics strategy by identifying key performance indicators and clear measurement plans.
Campaign Tagging and Tracking
Properly tag your ad campaigns for clear analysis in Google Analytics.
Offline Events Tracking
Track in-store visits, phone calls, and other in-person interactions in Google Analytics.
How Google Analytics Benefits Your Business
Your website should be the cornerstone of your online presence – controlling the flow of your customers through your site gives you more opportunities to drive users through the desired funnel and sets you up to be able to engage them after the first interaction. Companies need to know how their customers are getting to their digital storefront and how they behave while on the site.
Using Google Analytics, marketers can uncover key information about their web visitors like:
- How are visitors finding my site?
- What search terms bring most of our traffic in through search engines?
- How much time do visitors spend on our site?
- What web pages are visited most often before someone makes a purchase?
- What ad campaigns bring most of our web visitors?
If you need help surfacing the answers to these types of questions, our team of marketing professionals can help. We can show you how people are interacting with your website and help guide you to the right strategies to grow your business.
What Does Google Analytics Platform Consulting Do For You?
For organizations of all sizes, working with a Google Analytics Platform Consultant can help you make data-driven decisions about your marketing and business strategies. Key benefits of this service include:
Enable Data-Driven Analytics and Marketing
For modern business operations, data is essential for driving strategy. Chances are, you have a lot of data readily at hand, but aren’t sure how to analyze or interpret it.
The Google Analytics Platform can be intimidating, but it doesn’t have to be. We will guide you through the process of identifying KPIs, building a growth strategy, and tracking conversions across your web pages.
And that’s just the start. The data uncovered through intelligent data analysis can identify shifting trends in your customer interests, underperforming landing pages, and more.
Unlock Competitive Advantages
Working with a Google Marketing Platform Consultant can help you gain a competitive edge over the competition. By leveraging your website analytics data, you can:
- Identify how your customers come to your website.
- Adapt your strategy to new search trends.
- Counteract advertising run by your competitors.
- Develop targeted advertising for your different target demographics.
Your Google Analytics account gathers key data about your web traffic and how they interact with your website. By analyzing and interpreting this data, your team can make informed decisions about how to develop your marketing strategies.
Improve Profitability Through the Funnel
Maximizing your return on investment is the goal of any marketing activity. Whether you are seeking to improve traffic, keyword rankings, or amplify sales offers, you want to get the most bang for your buck. Analyzing and interpreting the data from your efforts is key so that you can make smart adjustments to improve your profits.
For example, you may be testing multiple landing pages as part of a new ad campaign. By using our services, we can help you identify which page had the greatest clickthrough rates, what page was the most cost-effective, and which one underperformed.
With the right approach to your Google Analytics data, you can shift your funds to the most effective marketing tactics to maximize your positive impacts!
FoundSM is proud to be a Google Marketing Platform Partner, certified in Google Analytics. This certification, which is vetted by Google’s rigorous standards, means that we provide the full-service expertise you need and the quality work you deserve.
As an agency committed to data-driven processes, FoundSM places a high priority on skills and professional development. Our team members learn the latest techniques and best practices to help your business stay ahead of the curve with Google’s standards.
FoundSM is proud to be a corporate member of the Digital Analytics Association (DAA). The DAA is a 5,500+ member organization focused on making the digital world better through the use of data.
As a data-driven organization, FoundSM is constantly looking at ways our employees can continue to grow and enhance their marketing skills. Our team learns new techniques and technology through DAA that we can bring to our client campaigns.
Search Engine Optimization
Search Engine Optimization (SEO) is not a set-and-forget operation; it’s an ongoing necessity if you want to keep organic search traffic flowing. Trends drift. Terminology and algorithms change. Keywords that worked well six months ago may not perform so well today.
Our forensic approach to SEO management analyzes your best keywords, content and back-end strategies across your whole website.
We’ll track competitor activity and keep your optimized content continuously updated so new customers will find you when they’re searching online.
FoundSM Advantage
FoundSM’s team of marketing experts doesn’t just leave you to try and understand your analytics. We spend time helping you interpret the data and identifying key business decisions based on those KPIs.
Our team of dedicated marketing pros is with you every step of the way to set you up for Digital Analytics success. From Google Analytics audits to report automation to building dashboards and reports, we are there for you.
Contact us today to learn more about which Google Analytics Platform services would work best for your unique needs.
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