We are Your Organization's Unfair Advantage
Effective management across the digital marketing spectrum requires the ability to fine-tune at the smallest detail level while never losing sight of the strategic game plan. Our team has been merging this deep level of detail expertise with the ability to successfully tell the client’s story since 2006.
Julie Warnecke
CEO
Before creating FoundSM, Julie was employee #4 for Google on the AdWords Ad Operations team. Her passion is helping businesses grow through data-driven and results-oriented advertising.
Kelley Swart
VP of Strategy and Growth
Kelley has been in the paid media industry since 2003 as a member of the Google AdWords team. Her expertise lies in strategy development for a variety of verticals, specializing in higher education.
Matt Holz
VP of Product Strategy
Matt has nearly 20 years of product management and product marketing experience. He’s led strategic B2B marketing teams for large and small organizations and partners with our clients to build digital marketing strategies that generate new customers and increase revenue.
Jill Randell
VP of Client Strategy
Jill developed a strong business development background from spending the majority of her career at Google and then Twitter. She joined FoundSM to help drive client strategy & success across our client portfolio through strategic guidance and best practices.
Jill Minnick
Director of Agency Operations
Jill has 20+ years of direct marketing and management expertise. She has held executive marketing positions in multiple corporations overseeing marketing, advertising, and branding.
Rachel Puls
Managing Director of Paid Media & Client Services
Rachel specializes in the EDU vertical but has experience in a number of other verticals including home services, retail, and automotive. She oversees the operations of our entire paid search team to ensure success.
Kate Sadowski
Director of Strategy & Growth
Kate, a member of our Client Strategy team, has over 15 years of experience in the digital advertising industry on both the sell-side and buy-side. Her strong suit is developing strategy and driving revenue growth for our clients.
Ryan Eme
Director of Data Intelligence and Web Optimization
Ryan’s extensive background in traditional and digital media, affiliate marketing, and analytics makes him an invaluable asset. Heading up our data team, Ryan is focused on engineering inbound strategies to meet business goals.
Megan Hackman
Director of Agency Services
Megan’s experience in the digital marketing space includes affiliate and email marketing, paid media, and SEO. As our Agency Services lead, she manages strategy and relationships with clients who engage with FSM for multiple services.
Nicholas Hoium
Sr. Data & Analytics Engineer
Nicholas was FoundSM’s first employee. He primarily implements Web Analytics software; constructs ETL solutions for internal and external dashboards and reports; and develops internal web applications and APIs for lead management.
Kylie Colquitt
Director of Client Services
Kylie came to FoundSM with experience in education, automotive, pharmaceuticals, and consumer goods industries. She works primarily within the EDU vertical leading client communication, cross-channel strategy, and executing paid media campaigns.
Adam Persinger
Director of Paid Media
Adam, a graduate from Brown University, got his start in marketing with the Indianapolis Colts. At FoundSM, he is focused on research and testing in order to create successful and innovative marketing outcomes.
Austen Pitman
Sr. Account Manager
Austen has paid media experience in the higher education, home services, and healthcare industries. While being proficient in managing and strategizing accounts, he is always looking to further his education and training.
Caroline Stoner
Sr. Web Optimization Manager
Caroline, our residential Unbounce Expert (with only 10 official experts across the globe), spends her days ensuring our clients’ landing pages are converting at the highest percent. Caroline is dedicated to continuous learning and testing.
TR Scrivner
Creative Brand Manager
As a long time member of the team, TR is focused on graphic design for a variety of clients and is continuously learning new techniques. He spends each day developing different types of creative, from paid media display graphics to motion graphics videos.
Andrew Thomas
Web Optimization Operations Manager
Andrew can typically be found overseeing landing page projects related to conversion rate optimization and web development in order to surpass marketing goals. You may also catch him managing paid media campaigns or writing copy.
Michael Gardner
Data & Analytics Architect
Michael graduated from Purdue University with a degree in data analytics from the Krannert School of Management. He is responsible for building data pipelines and creating reports, and he specializes in reporting automation.
Logan Hartman
Account Manager
Logan bridges the needs of our clients and the expertise of our paid media team. She specializes in paid social services for our higher education clients and works closely with the other teams at Found.
Matt Dragoo
Paid Media Manager, Search Lead
Matt graduated from Purdue University with a dual major in Marketing and Management. He specializes in campaign management, analysis, and reporting on our paid media team and has worked on a variety of accounts.
Maddy Simpson
Senior Account Manager
Maddy joined our team to help lead client communication and execute the cross-channel strategy for several verticals. Her main goal at FoundSM is to be a client resource and advocate.
Ryan Lesley
Paid Media Manager, Social & Display Lead
Ryan’s background is in market research for B2B and B2C, moving projects through the investigative, quantitative, analytic, and reporting phases. At FSM, Ryan manages paid search and display for EDU and healthcare clients.
Monica Humphrey
Paid Media Manager, Analysis Lead
Analyzing data is Monica’s passion, which made her a great fit at FoundSM. On a day-to-day basis, Monica works on creating/maintaining reports and analyzing accounts for areas of improvement.
Thomas Brodbeck
SEO Manager
Thomas came to us with 9 years of SEO experience and also worked in email marketing, video/audio production, content strategy, social media, and web development. Tom manages and executes SEO strategy for all of our agency clients.
Parker Misner
Sr. Motion Graphic Designer
Prior to FoundSM, Parker was a freelancer working with multiple clients and studios creating animations for commercial and corporate needs. As a part of the FoundSM team, he creates impressive motion graphic videos for paid social campaigns.
Tori Roessler-Studebaker
Associate Data & Analytics Engineer
Backend web development is Tori’s bailiwick, but she loves the front end too. Tori came to FoundSM to develop and maintain custom applications, along with assisting the landing page team with custom scripting and solutions.
Amy Schlabach
Strategic Operations Manager
Amy has years of experience in marketing, project management, and strategic thinking. She came to Found to help drive efficiencies and implement better processes across the agency.
Gabby Woempner
Paid Media Specialist
Gabby is a member of our paid media team with a focus on paid social. She enjoys building Facebook campaigns with custom audiences to effectively target the right users for our automotive and home services clients.
Macy Huntley
Associate Account Manager
With an MS in Digital Marketing and Analytics, Macy is a member of our account management team and specializes in campaign management. She spends her time optimizing accounts to drive leads for our education, healthcare, and home services clients.
Justin Johnson
Account Manager
Justin specializes in paid media for healthcare and B2B industries. He enjoys client communication and is always looking for ways to better optimize his accounts. In Justin's spare time, he can be found listening to the latest podcast from Pardon My Take.
Emily Williams
Associate Account Manager
As a member of our paid media team, Emily is responsible for the daily overall management and success of client paid media campaigns including search, social, and display. She most enjoys helping clients roadmap ongoing implementation tactics based on campaign data.
Mary Lucas
Motion Graphics Designer
Mary is an enthusiastic artist who contributes to our team success by producing innovative motion graphic designs for our paid social clients. Her experience in illustration, video editing, and 2D animation is an asset to our agency.
Bella Ruscheinski
Marketing Associate
As a graduate from Butler University, with a dual major in Marketing and Finance, Bella joined our Agency Services team where she is assisting with project management and working closely with the analytics, paid, and creative team.
Sarah Warnick
Sr. Paid Media Specialist
As a member of our paid media team, Sarah joined us from Ball State with a degree in Marketing and a minor in Strategic Communications. Specifically for our healthcare and educational clients, Sarah assists the paid media team in overall campaign building, pacing, and writing ad copy.
Cole Huffman
Paid Media Operations Manager
Cole is on the Business Operations team focusing on the optimization of workflows and the creation of scalable processes to drive client value. You can find Cole searching for new additions to his record collection in his downtime.
Morgan Ousley
Sr. Paid Media Specialist
With a social media marketing background, Morgan joined the paid media team from Indiana University. Morgan specializes in campaign management and is always found thinking outside of the box to improve performance.
Michael Ferguson
Paid Media Specialist
Michael has joined us as a part of our paid media team, focusing his time on paid search and social. From IU Kelley School of Business, Michael graduated with a Marketing and Management degree and also spent some time in the Air Force Reserve Officers' Training Corps.
Brandon Dentler
CRO & Landing Page Specialist
Brandon graduated from Purdue with a degree in UX Design. He will be joining our CRO team while focusing on the development of landing pages and CRO, along with UX for our clients. Brandon completed three internships in design experience and will bring a creative mindset to the table.
Nate Fishback
Graphic Designer
As our graphic designer, Nate works closely with all of our clients to create eye-catching designs for a variety of different campaigns. Nate has an unmatched eye for detail and is constantly creating new concepts to push our creative while keeping loyal to the brands.
Mingyue Sun
Front-End Developer
Based in San Diego, CA, Mingyue is a graduate from UC Berkeley with a degree in Applied Mathematics. She assists our various Paid Media clients with landing page development, testing, and optimization.
Emily Tedder
Paid Media Specialist
Emily joined our team with a strong background in mathematics and analytics. She works with our Paid Media clients through campaign management and creative trafficking.
Jarrett Harty
Associate Motion Graphic Designer
Jarrett has extensive experience in both motion and flat graphic design. Jarrett is working closely with our internal team and client teams to help increase productivity and is always providing ideas to streamline processes wherever possible.
Cam King
Paid Media Specialist
Cam joined our Paid Media team with experience in data analysis. He spends his days analyzing accounts for campaign optimizations in order to improve results.
