Our Team

We are Your Organization's Unfair Advantage

Effective management across the digital marketing spectrum requires the ability to fine-tune at the smallest detail level while never losing sight of the strategic game plan. Our team has been merging this deep level of detail expertise with the ability to successfully tell the client’s story since 2006. 

Julie Warnecke

CEO

Before creating FoundSM, Julie was employee #4 for Google on the AdWords Ad Operations team. Her passion is helping businesses grow through data-driven and results-oriented advertising.

Julie Warnecke
Kelley Swart

VP of Strategy and Growth

Kelley has been in the paid media industry since 2003 as a member of the Google AdWords team. Her expertise lies in strategy development for a variety of verticals, specializing in higher education.

Kelley Swart
Matt Holz

VP of Product Strategy

Matt has nearly 20 years of product management and product marketing experience. He’s led strategic B2B marketing teams for large and small organizations and partners with our clients to build digital marketing strategies that generate new customers and increase revenue.

Matt Holz
Jill Minnick

Director of Agency Operations

Jill has 20+ years of direct marketing and management expertise. She has held executive marketing positions in multiple corporations overseeing marketing, advertising, and branding.

Jill Minnick
Rachel Puls

Managing Director of Paid Media & Client Services

Rachel specializes in the EDU vertical but has experience in a number of other verticals including home services, retail, and automotive. She oversees the operations of our entire paid search team to ensure success.

Rachel Puls
Ryan Eme

Director of Data Intelligence and Web Optimization

Ryan’s extensive background in traditional and digital media, affiliate marketing, and analytics makes him an invaluable asset. Heading up our data team, Ryan is focused on engineering inbound strategies to meet business goals.

Ryan Eme
Megan Hackman

Director of Agency Services

Megan’s experience in the digital marketing space includes affiliate and email marketing, paid media, and SEO. As our Agency Services lead, she manages strategy and relationships with clients who engage with FSM for multiple services.

Megan Hackman
Nicholas Hoium

Sr. Data & Analytics Engineer

Nicholas was FoundSM’s first employee. He primarily implements Web Analytics software; constructs ETL solutions for internal and external dashboards and reports; and develops internal web applications and APIs for lead management.

Nicholas Hoium
Kylie Colquitt

Director of Client Services

Kylie came to FoundSM with experience in education, automotive, pharmaceuticals, and consumer goods industries. She works primarily within the EDU vertical leading client communication, cross-channel strategy, and executing paid media campaigns.

Kylie Colquitt
Adam Persinger

Director of Paid Media

Adam, a graduate from Brown University, got his start in marketing with the Indianapolis Colts. At FoundSM, he is focused on research and testing in order to create successful and innovative marketing outcomes.

Adam Persinger
Austen Pitman

Sr. Account Manager

Austen has paid media experience in the higher education, home services, and healthcare industries. While being proficient in managing and strategizing accounts, he is always looking to further his education and training.

Austen Pitman
Caroline Stoner

Sr. Web Optimization Manager

Caroline, our residential Unbounce Expert (with only 10 official experts across the globe), spends her days ensuring our clients’ landing pages are converting at the highest percent. Caroline is dedicated to continuous learning and testing.

Caroline Stoner
Qing Zhao

Sr. Developer

Experienced in front-end web development and UI/UX design, Qing is passionate about developing code and designing landing pages for various paid media campaigns.

Qing Zhao
TR Scrivner

Creative Brand Manager

As a long time member of the team, TR is focused on graphic design for a variety of clients and is continuously learning new techniques. He spends each day developing different types of creative, from paid media display graphics to motion graphics videos.

TR Scrivner
Patience Cook

Associate Account Manager

Patience came to FoundSM with a background in branding, strategic partnerships, marketing research, content creation, and project management. Her passion is working with clients on digital strategy and using data to drive results.

Patience Cook
Andrew Thomas

Paid Media Manager, Operations Lead

Andrew can typically be found working on new account builds and optimizing existing paid media campaigns for our clients in order to surpass marketing goals. You may also catch him writing exceptional ad copy for various media platforms.

Andrew Thomas
Michael Gardner

Associate Data & Analytics Engineer

Michael graduated from Purdue University with a degree in supply chain, information, and analytics from Krannert School of Management. He mainly works in the education vertical doing paid media analysis and forecasting.

Michael Gardner
Matt Dragoo

Paid Media Manager, Analysis Lead

Matt graduated from Purdue University with a dual major in Marketing and Management. He specializes in campaign management, analysis, and reporting on our paid media team and has worked on a variety of accounts.

Matt Dragoo
Logan Hartman

Paid Media Manager, Strategy Lead

After co-writing a published research paper on consumer behavior, Logan joined our paid media team. She specializes in paid social services for our higher education and home services clients and works closely with our creative team.

Logan Hartman
Maddy Barney

Associate Account Manager

Maddy joined our team to help lead client communication and execute the cross-channel strategy for several verticals. Her main goal at FoundSM is to be a client resource and advocate.

Maddy Barney
Ryan Lesley

Paid Media Manager, Operations Lead

Ryan’s background is in market research for B2B and B2C, moving projects through the investigative, quantitative, analytic, and reporting phases. At FSM, Ryan manages paid search and display for EDU and healthcare clients.

Ryan Lesley
Monica Humphrey

Sr. Paid Media Analyst

Analyzing data is Monica’s passion, which made her a great fit at FoundSM. On a day-to-day basis, Monica works on creating/maintaining reports and analyzing accounts for areas of improvement.

Monica Humphrey
Parker Misner

Motion Graphic Designer

Prior to FoundSM, Parker was a freelancer working with multiple clients and studios creating animations for commercial and corporate needs. As a part of the FoundSM team, he creates impressive motion graphic videos for paid social campaigns.

Parker Misner
Thomas Brodbeck

Associate SEO Manager

Thomas came to us with 9 years of SEO experience and also worked in email marketing, video/audio production, content strategy, social media, and web development. Tom manages and executes SEO strategy for all of our agency clients.

Thomas Brodbeck
Tori Roessler-Studebaker

Associate Data & Analytics Engineer

Backend web development is Tori’s bailiwick, but she loves the front end too. Tori came to FoundSM to develop and maintain custom applications, along with assisting the landing page team with custom scripting and solutions.

Tori Roessler-Studebaker
Gabby Woempner

Paid Media Specialist

Gabby is a member of our paid media team with a focus on paid social. She enjoys building Facebook campaigns with custom audiences to effectively target the right users for our automotive and home services clients.

Gabby Woempner
Emily Williams

Senior Paid Media Specialist

As a member of our paid media team, Emily is responsible for the daily overall management and success of client paid media campaigns including search, social, and display. She most enjoys helping clients roadmap ongoing implementation tactics based on campaign data.

Emily Williams
Justin Johnson

Paid Media Specialist

Justin specializes in paid media for healthcare and B2B industries. He enjoys client communication and is always looking for ways to better optimize his accounts. In Justin's spare time, he can be found listening to the latest podcast from Pardon My Take.

Justin Johnson
Macy Huntley

Paid Media Specialist

With an MS in Digital Marketing and Analytics, Macy is a member of our paid media team and specializes in campaign management. She spends her time optimizing accounts to drive leads for our education, healthcare, and home services clients.

Macy Huntley
Andy Rogers

Associate Motion Graphics Designer

Andy is an experienced motion graphics designer with a passion for digital illustration and animation. He has worked on videos for some big names, including Coca-Cola and Dunkin'. At FSM, Andy creates direct response-focused social media videos for paid campaigns.

Andy Rogers
Bella Ruscheinski

Marketing Associate

As a graduate from Butler University, with a dual major in Marketing and Finance, Bella joined our Agency Services team where she is assisting with project management and working closely with the analytics, paid, and creative team.

Bella Ruscheinski
Mary Lucas

Associate Motion Graphics Designer

Mary is an enthusiastic artist who contributes to our team success by producing innovative motion graphic designs for our paid social clients. Her experience in illustration, video editing, and 2D animation is an asset to our agency.

Mary Lucas
Peder Piering

Associate Motion Graphics Designer

With a passion for video production, Peder brings his motion graphic design skills to our team to create interesting visuals for our paid social clients. He has valuable insight into creatively engaging an audience in impactful ways through an understanding of audience responses to various stimuli and experiences.

Peder Piering
Morgan Ousley

Paid Media Specialist

With a social media marketing background, Morgan joined the paid media team from Indiana University. Morgan specializes in campaign management and is always found thinking outside of the box to improve performance.

Morgan Ousley
Cole Huffman

Paid Media Specialist

Cole joined our paid media team with a focus on managing campaigns and creative trafficking for our higher education clients. You can find Cole searching for new additions to his vinyl record collection in his downtime.

Cole Huffman
Sarah Gorzak

Paid Media Specialist

As a member of our paid media team, Sarah joined us from Ball State with a degree in Marketing and a minor in Strategic Communications. Specifically for our healthcare clients, Sarah assists the paid media team in overall campaign building, pacing, and writing ad copy.

Sarah Gorzak
Michael Ferguson

Paid Media Specialist

Michael has joined us as a part of our paid media team, focusing his time on paid search and social. From IU Kelley School of Business, Michael graduated with a Marketing and Management degree and also spent some time in the Air Force Reserve Officers' Training Corps.

Michael Ferguson
Brandon Dentler

CRO & Landing Page Specialist

Brandon graduated from Purdue with a degree in UX Design. He will be joining our CRO team while focusing on the development of landing pages and CRO, along with UX for our clients. Brandon completed three internships in design experience and will bring a creative mindset to the table.

Brandon Dentler