September 12, 2019

Easy Ways to Optimize Your Site for SEO

SEO Basics Staying up to date with the ever-changing Search Engine Optimization (SEO) techniques is important in today’s digital age. Although often overlooked, search optimization is such an important step when creating your website content. A few simple SEO implementations can help your website content drastically. Understanding How Your Audience is Searching The first step in optimizing your website for SEO is understanding your audience. When you understand your audience, you not only understand what […]
August 19, 2019

Choosing the Right Keywords

One of the fundamentals of search engine optimization (SEO) is choosing the right keywords. Picking the most effective keywords can help drive more traffic to your site and help potential customers find what they’re looking for. So, how do you even start to find the right keywords? It can be challenging, but here are some tips to help you pick out those perfect keywords. Think Like a Customer, Not a Business It may sound obvious, […]