With over a billion people using Facebook every day, it’s time you got serious about your advertising game. From a creative standpoint — between compelling ad text and graphics, to expertly crafted landing pages — there are plenty of smart tactics to follow if you want to get the most out of your marketing spend. Our resident graphic designer dishes her top tips (in the best way she knows how, of course) for getting your ads noticed in feeds and generating more leads. Take a look: […]

In part 1 and part 2 of our Social Media Management Guide, we shared some of the best practices for engaging with your followers. But now we’re getting to the nitty gritty — creating posts that command their attention. It’s important to know that building your online presence organically is so much more than the #MotivationMonday tweets you push once a week. It’s a combination of complete ingenuity and the close following of these tried-and-true tips: Optimize your site […]

Unless you’re trying to make it big in Hollywood, negative attention is not your friend. Anything you post that is off-brand, offensive, or factually incorrect can ruin your social street cred. In Part 2 of our Social Media Success Guide, we share our must-know tips for protecting your brand from unwanted time in the spotlight.   Stay out of conversations where you don’t belong. If you think something you post or comment on could be […]

A company’s online presence can be the difference between a conversion and being completely looked over. No matter how great your product or service is, if a customer can’t get to know your company through social media, thoughtful content, or online reviews, we’re 99.9% sure they’ll choose a company who offers more personality and a more in-depth look into their business. Over the next few weeks, our social team will be sharing our top advice and need-to-know best […]