Choosing the Right Keywords


One of the fundamentals of search engine optimization (SEO) is choosing the right keywords. Picking the most effective keywords can help drive more traffic to your site and help potential customers find what they’re looking for.

So, how do you even start to find the right keywords? It can be challenging, but here are some tips to help you pick out those perfect keywords.

Think Like a Customer, Not a Business

It may sound obvious, but to get the customer’s attention, you have to think like the customer. For example, if you are looking for a good pizza place that is close to your house, you would probably search “pizza near me” or “best pizza in Indianapolis.” Or, if you want a specific restaurant for pizza, you would search for the name and maybe the location “Pete’s Pizza in Indianapolis.”

A good place to start is with the obvious search terms. Think of the products or services that you offer and what you would search if you were the customer. It never hurts to do a brief survey of your friends and family to get some ideas, too.

Look at Your Competitors

Identify your top competitors and see what keywords they are targeting. Look at their blogs and other content on the site. Also, check out the meta tags they’re using. You might get some ideas from them. It never hurts to simply do a search on certain keywords to see what sites and ads come up in the results.

Use Keyword Research Tools

Take the guesswork out of choosing the right keywords and use different tools and programs to help you with your research. Google Ads has a keyword research tool built in that helps you see what search terms are popular and recommended for your industry.

Here at FoundSM, we are your unfair advantage. We can help you find the best keywords for your business and help you get a step ahead of the competition. Contact us today so we can help you get found.