A Marketer’s Guide to Paid Media Ad Types
Paid Media Ad Types for Beginners If you’re immersed in the world of digital advertising, it can be a bit daunting when faced with all the different...
Read MoreIntro to Responsive Search Ads (RSAs)
By now, you’ve probably heard the news that Google is making responsive search ads (RSAs) the default ad type for all campaigns beginning June 30, 2022. This...
Read MoreThree Ways to Get Ahead of Google’s Expanded Text Ad (ETA) Sunset
As you may have heard, Google announced last month that advertisers will no longer be able to create or edit expanded text ads (ETAs) in a paid...
Read MoreHow to use Headlines to Increase your Landing Page Conversions by up to 138.6%
What is a Headline? The main headline on your landing page is typically the first piece of copy that a visitor sees after they click on an...
Read MoreHow to Get Started with Facebook’s Campaign Budget Optimization (CBO)
Every digital marketer running Facebook Campaigns loves the idea of better performance and higher ad ROI. To help improve ROI, Facebook released the Campaign Budget Optimization (CBO)...
Read MoreEmbrace the Future of Analytics: Google Analytics 4 (GA4)
Helpful Tips For Setting Up a Google Analytics 4 Account In the digital media industry, the new decade thus far is marked by major foundational shifts in...
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