Paid Media Management for Ecommerce Websites
More and more consumers are purchasing goods and services online. According to NASDAQ, experts predict that by 2040, 95% of purchases will be through ecommerce. As brick and mortar purchases decline, the online retail landscape continues to grow increasingly competitive. In order to succeed, you need an experienced ecommerce marketing partner that can help you to boost traffic, drive sales, and stand out from the competition.
Ecommerce PPC Services
The experienced team at FoundSM employs advanced pay-per-click advertising strategies to drive the right traffic to your ecommerce business. When building out your ecommerce pay-per-click (PPC) campaign, our PPC specialists will work closely with your marketing team to make sure that everything from the ad copy to the landing pages is built with your brand and goals in mind.
Other digital marketing agencies may focus solely on brand awareness campaigns, while that is an important part of a successful ecommerce PPC campaign, the ultimate goal is sales. Our team will work to maximize your return on investment and convert those clicks into sales.
Google Shopping Ads
An important part of managing your paid search campaign is to make sure we are using all the tools available within Google and making sure your products are being featured within Google shopping is the first step. We’ll design our PPC strategies around Google Shopping and work to reach those users who matter the most.
Remarketing Ecommerce Ad Strategies
Once someone visits your website, they might not be ready to purchase at that moment. That’s why it’s a good idea to remind those visitors about your product with a strategic remarketing ad campaign. There are a number of different ways we can implement a remarketing campaign. The most common are using Display Ads or Facebook Ads. To learn more, we’ve written a great, in-depth article about we can implement remarketing campaigns on every social media platform.
Overcoming Ecommerce Website Challenges
Successful ecommerce marketing is all about getting your goods and services in front of the right person, at the right time, and on the right device. Collecting and analyzing data is key to identifying your target audience.
You must gain an understanding of how your target audience shops. For instance, do they search for your goods and services on Google, Amazon, or Facebook? Do they make their purchases on your ecommerce website or through mobile commerce, or some combination of the two?
Brands that are successful understand their customers’ journeys and proactively work to make the online shopping experience a memorable one. They also keep their existing customers engaged, recognizing that selling goods and services to existing customers is cheaper than attracting new customers.
FoundSM works hand in hand to assist clients in mapping out the customer journey while offering recommendations for improvement. Contact us today for help increasing sales and boosting traffic for your ecommerce site.
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