Facebook Ads Agency

Get Results from your Facebook Ads with FoundSM

One of the best ways to reach your target audience is through Facebook Ads. Facebook ads can help both large and small businesses drive traffic, increase leads, and raise brand awareness.

Depending on your business goals and objectives, running a Facebook ad campaign might be time-consuming and overwhelming. The team at FoundSM are experts at Facebook Ad strategies and help businesses achieve outstanding results from their Facebook advertising campaigns.

Facebook Marketing Partner

Why You Should Be Using Facebook Ads

New social media marketing platforms are popping up all the time. There are many platforms to choose from when planning an ad strategy but none have an audience larger than Facebook.

Largest Social Media Marketing Platform

Facebook has become the largest social network in the world with over 2.8 billion active Facebook users. With all of those users, Facebook has been able to learn and gather a lot of data about the users on their platform. That’s why advertising on Facebook has become one of the most cost-effective and popular social media advertising platforms for marketers.

In the past few years, Facebook has acquired several other social media platforms and technology companies, like Instagram, to make their audiences even larger. These acquisitions have helped the Facebook marketing platform to increase its reach and that gives marketers more data to better target their ads.

Core Audiences

Marketing campaigns tend to perform well on Facebook because they allow you to focus on precisely targeted audiences that make ads effective at a minimal cost. This creates opportunities for all businesses to reach potential customers with their ads. Facebook ads can be used to target users based on their location, demographics, behavior, connections, or interests.

Custom Audiences & Retargeting

Marketers also have the ability to create custom audiences within Facebook ads. You can target your contact lists from your first-party data to create a custom audience. If you have an app, you can target ads at those that have downloaded your app. When the Facebook Pixel is installed on your website, you can also create a custom audience to retarget people who have visited your website.

Expertise is Key to Getting Results

A resource with little experience or expertise with Facebook Ad poses a significant risk when it comes to spending a budget wisely to get the performance you need from a campaign. There are many features like ad formats, budget questions, and audiences that can be overwhelming and time-consuming.

Partnering with an agency to work as an extension of your marketing team can help you to set-up, audit, and help refine your ads. A partner also protects your marketing spend and raises the likelihood of results.

We are a Certified Facebook Marketing Partner

FoundSM is proud to be a certified Facebook Marketing Partner. This certification is awarded to companies that meet Facebook’s performance and service standards, which is only awarded to the best of the best.

Being a Facebook Marketing Partner gives our team access to the latest information and training from Facebook so we can offer our clients can receive the best information available, straight from Facebook. FoundSM also receives direct support from Facebook to help each campaign reach the highest potential possible.

Facebook Marketing Partner

How We Work

Whether your Facebook ad account is brand new or well established, our team will make sure your ad campaign and strategy is built around your KPIs and campaign goals.

Strategy

We begin by learning about your business. We’ll work with you to understand your target audience and ideal customer to best showcase your unique value proposition to the right buyer persona. Establishing a good foundation is the first step in creating a successful Facebook ad campaign.

Build/Audit

Next, we start to build your campaign and ads using your brand guidelines for inspiration. If you haven’t created a Facebook ad account before, we’ll help you build the account so that you will have total control. If you already have an account, we’ll audit your account to determine what has or hasn’t worked for you in the past. Our team of graphic designers will create custom imagery and landing pages that are optimized to engage with your audience and create conversions.

Optimize

Once a campaign goes live we monitor performance daily to adjust and test all elements of your ads and user experience so you’re seeing the best results. Our team will observe, adjust and test all elements of your ads (like Impressions, CPC, and Conversion Rate) to give your campaign the best chance at delivering the desired results. We’ll implement best practices from the start and then expand our recommendations based on the performance of your ads. Every campaign is different so our strategies and optimization will vary per campaign too.

Report

Every month, our team will deliver a report highlighting the overall performance of the campaigns for the month. We’ll also evaluate the performance and provide recommendations on how to improve or modify the campaign. Our monthly report will also give you the opportunity to provide feedback on the lead quality you are receiving. All feedback is important to inform changes to the campaign so you’re getting the results and lead growth you’re expecting.

CCPA and iOS 14 Impact on Facebook Ads

Are you unsure how the CCPA and the iOS 14 update from Apple will impact your Facebook advertising? Have no worries, we’re here to help. The FoundSM team is up-to-date on the rollout of CCPA and the 2021 iOS 14 update from Apple. We will work with your marketing team to make sure the requirements are in place so that your campaigns are compliant and performing to the best of their ability.

Why FoundSM?

We’re a digital marketing agency that specializes in perfecting performance media and the marketing analytics necessary to drive results. We believe the best multi-channel marketing efforts begin with a solid understanding of what motivates your audience at the most detailed search level. Couple that with big picture visibility through advanced analytics and data-driven insights, and you’ll really move the needle forward. Clients that work with FoundSM increase revenue, deploy strategies on time, and use data to wisely invest their marketing budget

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