Offline Event Tracking

Tracking Offline Marketing Campaigns

Offline marketing campaigns are still a large portion of many organizations’ overall business strategies.

By bringing all of your actionable data into one tool, Google Analytics becomes a single source of truth for all of your business decision making. FoundSM is here to help you effectively track the entirety of your marketing efforts.

Data-Driven Marketing Strategies

Is your business running direct mail advertising campaigns in addition to targeted PPC ads? Google Analytics offline event tracking will help you to identify what efforts are most effective.

Our team helps you analyze and interpret these key data points. Armed with this knowledge, you can make informed decisions about what strategies are most effective for connecting with your target audience.

Offline Event Tracking Use Cases

For tracking offline customer interactions, Google Analytics can meet a number of needs. Use cases of Google’s offline event tracking functionality include:

  • Phone calls
  • Live chats
  • In-person interactions
  • Trade show visits
  • Direct mail campaigns

By rolling your physical interactions into your digital marketing analytics tool, you can get a better picture of what tactics are driving your success.

This can help you maximize your advertising budget, earn your company more money, and avoid wasted spending.

While it may seem challenging, we can help you easily integrate your data analytics practice for both online and offline interactions.

Ready to Take This Offline?

FoundSM is known for its technical expertise. As an industry-leader certified by Google, we bring the latest knowledge and best practices to our clients’ marketing efforts.

Our years in business have led to a deep stable of clients pleased with our fantastic customer service and effective work.

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