Blog

Three Ways to Get Ahead of Google’s Expanded Text Ad (ETA) Sunset

As you may have heard, Google announced last month that advertisers will no longer be able to create or edit expanded text ads (ETAs) in a paid...

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How to use Headlines to Increase your Landing Page Conversions by up to 138.6%

What is a Headline? The main headline on your landing page is typically the first piece of copy that a visitor sees after they click on an...

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How to Get Started with Facebook’s Campaign Budget Optimization (CBO)

Every digital marketer running Facebook Campaigns loves the idea of better performance and higher ad ROI. To help improve ROI, Facebook released the Campaign Budget Optimization (CBO)...

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Embrace the Future of Analytics: Google Analytics 4 (GA4)

Helpful Tips For Setting Up a Google Analytics 4 Account In the digital media industry, the new decade thus far is marked by major foundational shifts in...

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SEO

Core Web Vitals - An Introduction to Google’s New Page Experience Signal

**Update – Google originally said that this update would happen in May of 2021, but they have announced that it will now roll out in June 2021...

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A Guide to Using Paid Search for Top of Funnel Marketing

How to Use Paid Search to Build Brand Awareness Who could benefit from running awareness search campaigns for their brand? In short, most everyone.  It’s a good...

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