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How to Get Started with Facebook’s Campaign Budget Optimization (CBO)

Every digital marketer running Facebook Campaigns loves the idea of better performance and higher ad ROI. To help improve ROI, Facebook released the Campaign Budget Optimization (CBO)...

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Embrace the Future of Analytics: Google Analytics 4 (GA4)

Helpful Tips For Setting Up a Google Analytics 4 Account In the digital media industry, the new decade thus far is marked by major foundational shifts in...

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SEO

Core Web Vitals - An Introduction to Google’s New Page Experience Signal

**Update – Google originally said that this update would happen in May of 2021, but they have announced that it will now roll out in June 2021...

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A Guide to Using Paid Search for Top of Funnel Marketing

How to Use Paid Search to Build Brand Awareness Who could benefit from running awareness search campaigns for their brand? In short, most everyone.  It’s a good...

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3 Paid Social Strategies to Stop Doing

Improve your Paid Social Media Ads with These Tips Did you know that the success of your Social Media strategy depends on what you STOP DOING? Sure,...

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How to Remarket on Social Media for Lead Generation

Learn how to Retarget Your Website’s Visitors with Social Media Ads Remarketing is a well-utilized marketing strategy that allows marketers to reach potential customers that haven’t yet...

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