Learn More About Us
Your Marketing Partner
We’re a quirky team of highly-skilled, experienced digital marketers focused on engineering strategies that move your sales needle forward. Our passion for driving customer acquisition and growth for your business is as strong as our morning cup o’ joe. FoundSM is based in Indianapolis with a second office in Nashville, but we have clients and employees located around the world.
Short-term Wins, Long-Term Goals
We’re extremely results-oriented, and we like to see those results quickly. Our team will help you identify some short term wins (the proverbial low-hanging fruit) to kick-start our efforts while we lay the foundation for reaching your long term goals. At FoundSM, we’re as dedicated to the success of your business as you are.
Even though our knowledge is deep and our collective experience is vast, we like to approach every new challenge with an open mind. We bring career honed intuition to the table, along with the openness to learn and adapt to non-stop changes in technology and the ever-evolving consumer base.
Our Leadership Team
Julie Warnecke Woempner, Founder & CEO
No one else in the market understands Google Ads and paid search like Julie. She was employee #4 for Google on the AdWords Ad Operations team from 2001 – 2005. During Julie’s tenure, she worked on initiatives such as launching AdWords Select – a new CPC platform that changed the digital landscape forever and the industry changing AOL syndication deal which helped to assist an advertiser support infrastructure. Julie was also a key contributor to the 2002 opening of the Google Paris office. In 2006, Julie’s passions for helping businesses grow through data-driven and results-oriented advertising sparked a new venture: She opened Found Search Marketing. With a client retention rate of 95% year after year, Julie and our team at FoundSM have mastered the formula to continuously deliver outstanding returns for clients.
Kelley Swart, Sr. Client Partner
Kelley has been with the Found Search Marketing team since 2006, and has been in the SEM industry since 2003 as a member of the Google AdWords team in Mountain View, CA. Kelley brings over 17 years of industry expertise, including experience in strategy and execution with small companies and Fortune 1000 clients including CareerBuilder, Home Depot, Staples, Orbitz, and American Greetings Interactive. Vertical experience includes CPG, Retail, Travel, and Higher Education. Kelley is our resident expert for everything paid media related.
Zak Estes, Client Partner
Zak is passionate about people and processes. After working in the automotive space for several years, managing four dealerships selling eight different brands, he came to FoundSM to capitalize on his communication skills and his passion for digital marketing. Zak’s love of marketing strategy and efficiency makes him the perfect fit for the Client Partner role at FoundSM.
Jill Minnick, Director of Agency Operations
Jill came to FoundSM with over 20 years of direct marketing and management expertise. She has held executive marketing positions in multiple corporations overseeing marketing, advertising and branding while keeping a sharp eye on ROI. Jill has lead teams in developing and implementing strategies and tactics to drive growth initiatives across all product lines and excels at identifying opportunities through market penetration, market expansion as well as optimizing media spend using analytics and attribution modeling. Being data driven, having experience in both online and offline media channels and a keen sense of team management, Jill ensures that our team is built to perform with the means to focus on clients, so they thrive under the FoundSM umbrella.
Ryan Eme, Sr. Account Director
Ryan has over 14 years of experience in higher education marketing. Starting in traditional media, he bought DR TV and Radio at an agency for one of the largest career education schools at that time. He transitioned into affiliate channel management in-house at the same institution for several years before joining Found. At Found, Ryan has managed client strategy and digital paid media for both regional and national education clients.
Rachel Puls, Sr. Account Director
Rachel has been working in the digital marketing and paid media space for over 8 years. After graduating with a degree in statistics and actuarial science from Purdue University, she came to Found to put her analysis and number skills to work. Rachel has managed client strategy and campaign management across a variety of verticals, but her specialty and passion is in the education industry.
Kylie Colquitt, Sr. Account Manager
Kylie has 9 years of experience developing and executing digital campaigns. Her experience spans paid search, paid social, display, and affiliate management. She worked for 8 years in the digital space in Chicago (education, automotive, pharmaceuticals, consumer goods industries) prior to joining FoundSM in 2018. Kylie currently works primarily within the Education vertical leading client communication, cross-channel strategy, and executing paid search.
Adam Persinger, Sr. Account Analyst
Adam is a Senior Analyst at FoundSM, dedicated to optimization. A graduate of Brown University’s Cognitive Neuroscience program, he is focused on research and testing in order to create successful and innovative marketing outcomes. Adam got his start in marketing on the events team with the Indianapolis Colts. He moved through a variety of education and humanitarian opportunities before landing at FoundSM. As a 4-year member of the team, Adam has played an integral part in helping our Higher Education partners grow enrollment through digital channels.
Found Search Marketing has a long track record of success with a long list of happy clients who love to refer us business, which we believe is the ultimate measure of credibility and expertise. Basically, we know our stuff, and the companies we work with think so, too.