Ryan Eme

Google Analytics 4 and Paid Media: What’s Changing?

Google Analytics 4 continues to change the way web data is measured, but while the future of data collection has started, the end is in sight for...

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8 Reasons You Should Conduct Yearly Google Analytics Audits

Don’t Lose your Data – Get a Yearly Google Analytics Audit One thing that we can all agree upon is that change is the only constant in...

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Big Changes in Motion for Paid Search Text Ads

If you’re active in the paid search arena, whether an agency or in-house, you have likely heard about the new Expanded Text Ads (live to everyone as...

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