Paid Search

A Guide to Using Paid Search for Top of Funnel Marketing

How to Use Paid Search to Build Brand Awareness Who could benefit from running awareness search campaigns for their brand? In short, most everyone.  It’s a good...

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Big Changes in Motion for Paid Search Text Ads

If you’re active in the paid search arena, whether an agency or in-house, you have likely heard about the new Expanded Text Ads (live to everyone as...

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