A Marketer’s Guide to Paid Media Ad Types
Paid Media Ad Types for Beginners If you’re immersed in the world of digital advertising, it can be a bit daunting when faced with all the different...
Read MoreIntro to Responsive Search Ads (RSAs)
By now, you’ve probably heard the news that Google is making responsive search ads (RSAs) the default ad type for all campaigns beginning June 30, 2022. This...
Read MoreThree Ways to Get Ahead of Google’s Expanded Text Ad (ETA) Sunset
As you may have heard, Google announced last month that advertisers will no longer be able to create or edit expanded text ads (ETAs) in a paid...
Read MoreA Guide to Using Paid Search for Top of Funnel Marketing
How to Use Paid Search to Build Brand Awareness Who could benefit from running awareness search campaigns for their brand? In short, most everyone. It’s a good...
Read MoreBig Changes in Motion for Paid Search Text Ads
If you’re active in the paid search arena, whether an agency or in-house, you have likely heard about the new Expanded Text Ads (live to everyone as...
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