Paid Social

How to Get Started with Facebook’s Campaign Budget Optimization (CBO)

Every digital marketer running Facebook Campaigns loves the idea of better performance and higher ad ROI. To help improve ROI, Facebook released the Campaign Budget Optimization (CBO)...

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3 Paid Social Strategies to Stop Doing

Improve your Paid Social Media Ads with These Tips Did you know that the success of your Social Media strategy depends on what you STOP DOING? Sure,...

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How to Remarket on Social Media for Lead Generation

Learn how to Retarget Your Website’s Visitors with Social Media Ads Remarketing is a well-utilized marketing strategy that allows marketers to reach potential customers that haven’t yet...

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LinkedIn Conversation Ads - What You Need to Know

In March 2020, LinkedIn introduced Conversation Ads - a new ad format that allows marketers to engage target audiences directly in LinkedIn’s messaging platform. These paid social...

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Increase Leads / Conversions on Facebook Using Emojis

The way we communicate has changed over the past several decades. Along with new forms of communication like email and texting, new “languages” have emerged. One such...

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Game-Changing Facebook Advertising Tips [Infographic]

With over a billion people using Facebook every day, it’s time you got serious about your advertising game. From a creative standpoint — between compelling ad text...

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