How to Get Started with Facebook’s Campaign Budget Optimization (CBO)
Every digital marketer running Facebook Campaigns loves the idea of better performance and higher ad ROI. To help improve ROI, Facebook released the Campaign Budget Optimization (CBO)...
Read More3 Paid Social Strategies to Stop Doing
Improve your Paid Social Media Ads with These Tips Did you know that the success of your Social Media strategy depends on what you STOP DOING? Sure,...
Read MoreHow to Remarket on Social Media for Lead Generation
Learn how to Retarget Your Website’s Visitors with Social Media Ads Remarketing is a well-utilized marketing strategy that allows marketers to reach potential customers that haven’t yet...
Read MoreLinkedIn Conversation Ads - What You Need to Know
In March 2020, LinkedIn introduced Conversation Ads - a new ad format that allows marketers to engage target audiences directly in LinkedIn’s messaging platform. These paid social...
Read MoreHow the 2020 Presidential Election has Impacted Digital Advertising
How this Election is Impacting your Digital Ad Campaigns? 2020 has been a crazy year. Many events this year have impacted every industry, including digital marketing. First...
Read MoreIncrease Leads / Conversions on Facebook Using Emojis
The way we communicate has changed over the past several decades. Along with new forms of communication like email and texting, new “languages” have emerged. One such...
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